Enterprise customers: The virtuous circle of loyalty
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Customer experience has shifted from being seen as a way of saving money or a ‘nice-to-have’, to being essential to remaining competitive in the digital world. It’s now widely understood that providing good customer experience isn’t only the...
Going digital – how to communicate with customers better, at less cost
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When CenturyLink completed its merger with Qwest in April 2011, it became the third largest telecommunications company in the U.S., but the merger also brought with it the headaches of combining many long-established business and operational support ...
Transforming the world’s most dynamic markets
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Taken as a whole, Asia is arguably the most dynamic communications market in the world and unlikely to drop its pace of incredible transformation through technology.
Latin America 2014 – Markets slow, the digital world speeds up
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Latin American economies are slowing down, but the take-up of digital services is accelerating. The tension between opposing forces is mirrored throughout this report.
Social Media: Strategies for maximizing revenue
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In a fast-paced digital economy, all companies are looking for ways to attract new customers and keep their existing customers from churning. Social media represents a huge opportunity to do both. Communications service providers are leaders in using...
Applying Big Data Analytics using Neural Networks
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To create a Manual detailing the way certain modeling techniques specifically Neural Networks and Clustering can be applied to specific business case studies in Big Data Analytics such as call center analytics, and the model should be able to predict...
Big Data in Telecommunications
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As a telecommunications service provider, you face an increasingly challenging business environment. Revenue from traditional sources such as voice and messaging continues to decline. Regulatory action, designed to foster competition, is driving pric...
Perspectives 2014
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Welcome to this issue of Perspectives, our annual, in-depth look at the issues our members are grappling with. We all know that we are living in an increasingly digital world, but the speed of change is becoming truly staggering. According to Cisco, ...
Managing Risk – Fighting fraud in the digital ecosystem
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As is clear from the headlines every day, online fraud is a massive growth industry. This activity now impacts individuals, enterprises and organizations in most countries around the world. In the communications sector alone, losses for 2013 have bee...
Geo-analytics – Adding value to big data
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Massive quantities of data are being generated in the modern, digital world, and as much as 80 percent of that data has a geospatial component. Consequently, as with big data at large, all kinds of companies could derive business benefits from being ...
INaaS, the Game Changer for Telco
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The number of Humans served by Communication Service Providers (CSP) is more than any other industry on this planet; on the other hand, the telecom networks are providing connectivity to Devices more than the Human population on this planet. By virtu...
Alternatives to static product bundling: Usage based discounting & dynamic bundling
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The emergence of the digital age has made the internet the de-facto backbone for providing digital services. The digital savvy consumers, with more power than ever in their handheld devices and innovative apps running on them, are leveraging the full...