Define Loyalty Program Currency defines the type currency that may be earned/used by participants of the loyalty program. For example, points, digital money, discounts, or stars. Note that in some cases there may not be a currency, such as for VIP programs that offer access to special product offerings. Possible currencies may have been identified by the Develop Loyalty Program Strategy process.<br/><br/>Note that there may be multiple currencies for a loyalty program. For example, points may be earned/used and discounts on future purchases may be earned/used.<br/>
