Marketing Communications Management::Monitor Marketing Communication Effectiveness::Suggest Marketing Communication Change

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MODA / Business Process Framework / Process / Market & Sales Domain / Marketing Communications Management / Monitor Marketing Communication Effectiveness / Suggest Marketing Communication Change

Project:
Suggest Marketing Communication Change : Public <<TMF_Process>> eTOM Process
Created: 6/28/2022 6:04:59 PM
Modified: 1/16/2025 11:26:34 AM
Project:
Advanced:
Suggest Marketing Communication Change feeds back suggested marketing communication changes to re-enforce the marketing communication or to adapt its message to become more effective. This is based in part on the analysis of marketing communication metrics.<br/>
  • Associations To
  • Tagged Values
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Element Source Role Target Role
«TMF_Domain» Market & Sales Domain
Domain «TMF_DomainAggregatesProcess» 		Name:  
  		Name:  
 
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«TMF_Vertical» Business Value Development
Vertical «TMF_VerticalAggregatesProcess» 		Name:  
  		Name:  
 
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«TMF_Process» Monitor Marketing Communication Effectiveness
eTOM Process «TMF_isComposedByProcess» 		Name:  
  		Name:  
 
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«TMF_Vertical» Fulfillment
Vertical «TMF_VerticalAggregatesProcess» 		Name:  
  		Name:  
 
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Tag Value
BriefDescription Feedback suggested marketing communication changes to re-enforce the marketing communication or to adapt its message to become more effective.
Details:  
HierarchyLevel 4
Details:
Description: the level of this object in the hierarchy (1-x integer)
Issue Business Process Framework 15.5 Addtion
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Maturity 4
Details:
Description: the maturity level of this element  (1-x integer)
Process Identifier 1.1.14.5.4
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TMFStatus Released
Details:
Values: Released,Preliminary,Draft,Not Fully Developed,likelyToChange,likelyToBeDeprecated
Description: the TM Forum status
UID 02267
Details:
Description: Unique Process ID
Property Value
isFinalSpecialization: 0
Object Type Connection Direction Notes
«TMF_Function» Marketing Message Definition Function Realization From  
«TMF_BusinessEntity» MarketingCampaign Business Entity Dependency To