Marketing Campaign Management::Develop Marketing Campaign::Define Marketing Campaign Proposition

MODA / Business Process Framework / Process / Market & Sales Domain / Marketing Campaign Management / Develop Marketing Campaign / Define Marketing Campaign Proposition

Project:

Develop Marketing Campaign

Define Marketing Campaign Proposition : Public <<TMF_Process>> eTOM Process

Created:	6/28/2022 5:18:44 PM
Modified:	1/16/2025 11:26:34 AM

Project:
Author:	Giu Platania
Version:	24.0.0
Phase:	24.5.0
Status:	Team Approved
Complexity:	Easy
Difficulty:
Priority:
Multiplicity:
Advanced:
UUID:	{023326A5-2CB4-4f47-9163-438388018DF3}
Appears In:	Marketing Campaign Management

Not used for this process element<br/>

Associations To
Tagged Values
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Element	Source Role	Target Role
«TMF_Process» Develop Marketing Campaign eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:
«TMF_Vertical» Business Value Development Vertical «TMF_VerticalAggregatesProcess»	Name:	Name:
Details:
«TMF_Domain» Market & Sales Domain Domain «TMF_DomainAggregatesProcess»	Name:	Name:
Details:

Tag	Value
BriefDescription	Describe the marketing campaign proposition which that will be addressed to each market sub-segment in terms of discounts for associated product promotions, requested effort, and validity period.
Details:
HierarchyLevel	4
Details: Description: the level of this object in the hierarchy (1-x integer)
Issue	Business Process Framework 15.5 Addtion
Details:
Maturity	4
Details: Description: the maturity level of this element (1-x integer)
Process Identifier	1.1.15.3.3
Details:
TMFStatus	Released
Details: Values: Released,Preliminary,Draft,Not Fully Developed,likelyToChange,likelyToBeDeprecated Description: the TM Forum status
UID	02279
Details: Description: Unique Process ID

Property	Value
isFinalSpecialization:	0

Object	Type	Connection	Direction	Notes
«TMF_Function» Marketing Campaign Roadmap Definition	Function	Realization	From
«TMF_BusinessEntity» MarketingOperator	Business Entity	Dependency	To
«TMF_BusinessEntity» MarketingDesigner	Business Entity	Dependency	To
«TMF_BusinessEntity» MarketingCampaign	Business Entity	Dependency	To
«TMF_BusinessEntity» MktCampaignWave	Business Entity	Dependency	To