Collect Party Demographic collects a demographic about a Party and/or one or more roles a Party plays. The demographic is placed in a group according to the definition of the demographic. Its relationship to a geographic area, product offering, or market segment may also be established.<br/><br/>It can be collected directly from a Party or from another source, such as social media, professional groups to which a Party belongs, and census data.<br/><br/>This process also enables changes to be made to any of these aspects for a demographic.<br/>