Define Party Profile Type defines a type of Party profile and its attributes to be collected about parties and/or a role a Party plays. This includes specifying the permitted values associated with a Party profile attribute, such as interests/hobbies, education, product offering preferences. Demographic information can also be linked to a Party profile type's attributes. This process also enables changes to be made to any of these aspects for a demographics' definition.<br/><br/>This process may also relate a Party profile type to a market segment for grouping parties into segments or to marketing campaigns and product offerings to target parties for them.<br/>
