Advertising draws the market’s attention to an enterprise typically for the purpose of inducing individuals and/or organizations to acquire an enterprise’s product offerings. This is accomplished by using of various forms of media, such as print, web, and broadcasts. An advertisement may appear on partner sites or other forms of media a partner uses.<br/><br/>It includes determining the audience for the advertisement, establishing a budget for the advertisement, planning which media to use, entering into agreements with one or more partners with whom the advertisement will be co-developed/sponsored and jointly used, and choosing a message to be conveyed by the advertisement.<br/><br/>In addition drawing attention to a product offering, an advertisement may also be used to enhance the image of the enterprise or announce one or more new offerings.<br/>
Tagged Values
Advanced
Tag
Value
BriefDescription
Draw the market’s attention to an enterprise typically for the purpose of inducing individuals and/or organizations to acquire an enterprise’s product offerings.
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HierarchyLevel
2
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Description: the level of this object in the hierarchy (1-x integer)
isDeleted
true
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Values: True,False
Issue
Business Process Framework 15.5 Addtion
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Process Identifier
1.1.18 (This Process ID has been deliberately unused!)
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TMFStatus
Not Fully Developed
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Values: Released,Preliminary,Draft,Not Fully Developed,likelyToChange,likelyToBeDeprecated Description: the TM Forum status
