Some Communication Service Providers use the customer service call center agents as a sales channel and allow them to sell and order services for customers who are calling in (reactive sales). Other Communication Service Providers have a dedicated call center for taking orders that is separate from the customer service call center. The Telesales call center does both reactive and proactive sales efforts.<br/>An application geared for Telesales should provide the following benefits:<br/>• Quick time-to-market for new and advanced services Improved quality of service and minimum faulty orders <br/>• Increased customer satisfaction and loyalty <br/>• Reduced churn Benefits from the Telesales agent’s perspective <br/>• Simplified application flow Shorter training time <br/>• Shorten calls <br/>• Complete visibility to order status at all times <br/>• Open, standards-based integration capabilities leverages current investments <br/>• Faster response time to business needs<br/>