Customer Insight Management enables Service Providers to leverage customer insight gained from customer transactions, interactions and activities with the Service Provider to treat the customer in a personalized manner and provide a unique customer experience. Customer Insight gained can be applied to many domains pertaining to customer experience such as customer service, cross/up-sell, retention, etc. Although Customer Insight Management builds upon traditional business intelligence and analytics for customer transactions and interactions, it is unique as it provides real-time customer treatment for various aspects to provide relevant, timely, and personalized actions.<br/>
