Most telco automation and AI deployments focus on easy wins, improving traditionally manual tasks or addressing generic use cases like chatbots for customer service (not telco-specific). Telcos are poised at an inflection point where, to remain competitive and restart their growth engines, they must innovate, enhance customer experiences, and accelerate revenue generation. This project will showcase how AI and automation, with telco data, can enable hyper-personalization and accelerate digital revenue streams. Digital transformation is a journey where CSPs must constantly adapt to new trends, new customer expectations, and new demands. This reality must be powered by a digital architecture that enables IT teams with the ability to address business needs in a rapid and cost-effective manner. Digital transformation initiatives are complex, and it is often several years before the business can realize benefits. Our project’s approach will expose digital capabilities from a select number of solution components to demonstrate how rapid business impacts might be achieved. Our approach will bridge telco data, cognitive and digital capabilities to illustrate how growth can be delivered by impacting customer engagement, commercial innovation, and operational efficiencies.