With the increasing competition across Global Consumer Telecom market, CSP businesses face challenges to retain, grow and differentiate with peer Telcos, Value Service Providers, Digital Providers, Hyperscalers. New Business Models & Rapid Technology transformation across Networks & IT requires business groups to be on toes to provide innovative as well Value-Driven solutions to end customers. Our catalyst project addresses these issues by leveraging advanced analytics and customer insights to create a personalized, real-time action plan. This plan spans sales, product buildout, fulfillment, and care, aiming to build customer loyalty, improve Average Revenue Per User (ARPU), reduce churn, and drive business growth. Key Features: * Dynamic Plan Builder: Enables CSPs to create and manage various pricing plans with ML/Gen-AI making right decisions quickly and launch competitive Plans/Promotions . This solution aims to simplify business process around Ideate to Launch, reducing cycle time, and efforts of Market Analysis, Product Offering Strategy, Pricing carried out by Product Management & Finance Organization. * Plan Recommender & Next Best Action: Recommends plans based on customer intent and behavior. While most of the CSP has been working on this area, a closed loop feedback mechanism between Dynamic Plan Builder to Recommendation Engine is set to improve the overall success of Products/Plans/Promotions. * ODA Alignment : Telecom Ecosystem Process & Data is extremely complex in nature and our solution requires navigation through the Enteprises Data Entities seamlessly. Our solution is aimed to design in and around TMForum Open Digital Architecture components & libraries enabling it as more standardized and accessible by any industry members. By focusing on personalized, real-time customer intelligence, our project aims to revolutionize the Telecom Consumer market and drive long-term success for businesses. It also targets to replicate across- broader Consumer Industries( such as Retail, Media, Gaming, Education) Network as a Service (NaaS) Providers, and the broader retail industry. We are excited to collaborate with Global CSPs, Hyperscalers, Telecom Platform Leaders, System Integration & Innovation solution providers to make this successful.