: Public <<TMF_BusinessEntity>> Business Entity
Created: 4/8/2022 1:12:16 PM
Modified: 6/3/2022 9:44:39 PM
Project:
Advanced:
MarketingObjectiveDefinition is a set of actions in charge of to specify, CSP communications and presence according to strategic axes, to support product introductions and specific promotions to sell products, retain customers, and bring in new customers.<br/><br/>Example:<br/><br/>        • drive profitable sales with marketing objectives such as sell on value, promote strategic products, improve sales cycle…<br/><br/>        • grow customer profitability with marketing objectives such as retain & grow strategic accounts, customer P&L sales focus…<br/><br/>MarketingObjectiveDefinition is defined by metrics to evaluate with threshold that must be achieved and possibly actions that must be applied when the thresholds are not achieved. These metrics and thresholds are specified with MktIndicatorDefinition.<br/><br/>MarketingObjectiveDefinition is a type of MetricDefinition.<br/><br/>Each MarketingObjectiveDefinition might take part in one or many MarketingObjectiveDefinitions.<br/>
Attribute
Public String
  type
Details:
Notes: The type describes the type of objective such as “target size”, “total gain”, “Stimulate Usage”…<br/>
Element Source Role Target Role
«TMF_BusinessEntity» MarketingObjectiveMeasure
Business Entity  
Name: marketingObjective
 
Name: marketingObjectiveMeasure
 
Details:
 
«TMF_BusinessEntity» MarketingObjectiveDefinition
Business Entity  
Name: marketingObjectiveDefinition2
 
Name: marketingObjectiveDefinition
 
Details:
 
«TMF_BusinessEntity» MarketingIndicatorDefinition
Business Entity  
Name: marketingObjective
 
Name: marketingIndicatorSpecification
 
Details:
 
Element Source Role Target Role
«TMF_BusinessEntity» MarketingObjectiveDefinition
Business Entity  
Name: marketingObjectiveDefinition2
 
Name: marketingObjectiveDefinition
 
Details:
 
«TMF_BusinessEntity» OperationalMarketingPlan
Business Entity  
Name: operationalMarketingPlan
 
Name: marketingObjective
 
Details:
 
«TMF_BusinessEntity» MarketingCampaign
Business Entity  
Name: marketingCampaign
 
Name: marketingObjective
 
Details:
 
Tag Value
IsCoreEntity False
Details:
Values: true,false
Default: False
rsa_guid _wDgBIJlyEey57uDLNMKKeQ
Details:
 
Property Value
isActive: 0
isFinalSpecialization: 0
Object Type Connection Direction Notes
«TMF_BusinessEntity» MetricDefinition Business Entity Generalization To