Customer Management Capability Delivery::Deliver Customer Engagement Capability ::Deliver Customer Journey Template Capability

Deliver Customer Journey Template Capability<br/>processes focus on creating the journey phase templates linked with the concept of engagement events that are created and designed together by the business and IT.<br/>The business determines the journey phases and the design of the engagement events of those phases. The engagement events are linked to a business story script that describes the journey phases and path.<br/>The process of managing customer journey path and phases focuses mainly on the creation and management of the individual journey phases. <br/>