Customer Strategy Management::Define Customer Acquisition Strategy & Plan

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Define Customer Acquisition Strategy & Plan : Public <<TMF_Process>> eTOM Process
Created: 6/28/2022 5:17:04 PM
Modified: 1/16/2025 11:26:34 AM
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Define Customer Acquisition Strategy & Plan processes establish the activities that manage the enterprises preferences for customers, and processes for bringing new customers or clients to the business. <br/>The goal of this set of processes is to create a systematic, sustainable acquisition strategy that can evolve with new trends and changes. It allows the business to: Make money to meet costs, and reinvest in growth, and show evidence of traction for outside parties such as investors, partners, and influencers.<br/>This process was named -  Customer Acquisition Strategy & Planning<br/>
  • Associations To
  • Tagged Values
  • Advanced
Element Source Role Target Role
«TMF_Vertical» Strategy Management
Vertical «TMF_VerticalAggregatesProcess»
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«TMF_Process» Customer Strategy Management
eTOM Process «TMF_isComposedByProcess»
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«TMF_Domain» Customer Domain
Domain «TMF_DomainAggregatesProcess»
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Tag Value
BriefDescription Define Customer Acquisition Strategy & Plan processes enable establish actions that create a systematic, and sustainable acquisition strategy for customers, and includes evolving customer acquisition based on new trends and changes.
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HierarchyLevel 3
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Description: the level of this object in the hierarchy (1-x integer)
Issue Business Process Framework 21.0 Addition
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Maturity 3
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Description: the maturity level of this element  (1-x integer)
Process Identifier 1.3.17.1
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TMFStatus Released
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Values: Released,Preliminary,Draft,Not Fully Developed,likelyToChange,likelyToBeDeprecated
Description: the TM Forum status
UID 03188
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Description: Unique Process ID
Property Value
isFinalSpecialization: 0