Customer Strategy Management

MODA / Business Process Framework / Process / Customer Domain / Customer Strategy Management

Project:

Customer Strategy Management Cstmr Strtg. & Plnnng. : Public <<TMF_Process>> eTOM Process

Created:	6/28/2022 5:17:33 PM
Modified:	1/16/2025 11:26:34 AM

Project:
Author:	TMF
Version:	24.0.0
Phase:	24.5.0
Status:	Team Approved
Complexity:	Easy
Difficulty:
Priority:
Multiplicity:
Advanced:
UUID:	{C5FCDF84-A3B1-48a9-87D3-FA168A1A33AD}
Appears In:	Business Process Framework Level 1 Overview - START HERE, Customer Domain, Business Process Framework Level 1 - short Name

Customer Strategy Management defines and oversees the distinctive value and experience the business will deliver to customers, along with offerings, channels, operating models, and capabilities needed to implement them. <br/><br/>Customer Strategy Management ensures understanding of customer needs and expectations, and developing strategies to meet those needs. In addition, it develops policies for engaging with existing and potential customers in support of market, sales, and operations strategies<br/>

Associations To
Associations From
Tagged Values
Advanced

Element	Source Role	Target Role
«TMF_Domain» Customer Domain Domain «TMF_DomainAggregatesProcess»	Name:	Name:
Details:
«TMF_Vertical» Strategy Management Vertical «TMF_VerticalAggregatesProcess»	Name:	Name:
Details:

Element	Source Role	Target Role
«TMF_Process» Define Customer Retention Strategy & Plan eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:
«TMF_Process» Define Customer Engagement Strategy & Plan eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:
«TMF_Process» Define Customer Support Strategy & Plan eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:
«TMF_Process» Define Customer Acquisition Strategy & Plan eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:
«TMF_Process» Define Customer Experience Management Strategy & Plan eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:

Tag	Value
BriefDescription	Customer Strategy Management defines and oversees the distinctive value and experience the business will deliver to customers, along with offerings, channels, operating models, and capabilities needed to implement them.
Details:
HierarchyLevel	2
Details: Description: the level of this object in the hierarchy (1-x integer)
Issue	Business Process Framework 21.0 Addition
Details:
Maturity	3
Details: Description: the maturity level of this element (1-x integer)
Process Identifier	1.3.17
Details:
TMFStatus	Released
Details: Values: Released,Preliminary,Draft,Not Fully Developed,likelyToChange,likelyToBeDeprecated Description: the TM Forum status
UID	03187
Details: Description: Unique Process ID

Property	Value
isFinalSpecialization:	0