Customer Strategy Management::Define Customer Engagement Strategy & Plan

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Define Customer Engagement Strategy & Plan : Public <<TMF_Process>> eTOM Process
Created: 6/28/2022 5:17:09 PM
Modified: 1/16/2025 11:26:34 AM
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The set of processes to plan the delivery of a sustained or increasing customer satisfaction by having more positive interactions with customers.<br/>It can be through any channel, from in person, to online, to over the phone. Great strategies take customer engagement from reactive to proactive.<br/><br/>This process was named Customer Engagement Strategy & Planning<br/>
  • Associations To
  • Tagged Values
  • Advanced
Element Source Role Target Role
«TMF_Vertical» Strategy Management
Vertical «TMF_VerticalAggregatesProcess»
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«TMF_Domain» Customer Domain
Domain «TMF_DomainAggregatesProcess»
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«TMF_Process» Customer Strategy Management
eTOM Process «TMF_isComposedByProcess»
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Tag Value
BriefDescription Define Customer Engagement Strategy & Plan processes plan the delivery of a sustained or increasing customer satisfaction by having more positive interactions with customers and the outcomes are more fitted to their needs.
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HierarchyLevel 3
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Description: the level of this object in the hierarchy (1-x integer)
Issue Business Process Framework 21.0 Addition
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Maturity 3
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Description: the maturity level of this element  (1-x integer)
Process Identifier 1.3.17.3
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TMFStatus Released
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Values: Released,Preliminary,Draft,Not Fully Developed,likelyToChange,likelyToBeDeprecated
Description: the TM Forum status
UID 03190
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Description: Unique Process ID
Property Value
isFinalSpecialization: 0