Customer Journey Management (Deleted)

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Customer Journey Management (Deleted) : Public <<TMF_Process>> eTOM Process
Created: 6/28/2022 5:17:19 PM
Modified: 1/16/2025 11:26:33 AM
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Customer journey management is the process of tracking and leveraging all interactions with customers at all stages of the customer lifecycle in order to ensure the best customer experience and deliver maximal value to both the customer and the organization.<br/>Customer journey management defines the best approach to interact with customers in each phase of their journey in order to deliver a seamless and delightful customer experience. <br/>Customer Journey Management includes the following tasks:<br/>- Identify and classify journeys based on customer goals and business success <br/>- Measure and monitor the in-journey signals that predict journey success<br/>- Orchestrate corrective actions when needed<br/>- Track journey success using journey success scores<br/>- Prioritize underperforming journeys for investment<br/>
  • Associations To
  • Tagged Values
  • Advanced
Element Source Role Target Role
«TMF_Vertical» Business Value Development
Vertical «TMF_VerticalAggregatesProcess»
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«TMF_Process» Customer Lifecycle Management (Deleted)
eTOM Process «TMF_isComposedByProcess»
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«TMF_Domain» Customer Domain
Domain «TMF_DomainAggregatesProcess»
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Tag Value
BriefDescription Customer journey management is the process of tracking and leveraging all interactions with customers at all stages of the customer lifecycle in order to ensure the best customer experience and deliver maximal value to both the customer and the organizati
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HierarchyLevel 3
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Description: the level of this object in the hierarchy (1-x integer)
isDeleted True
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Values: True,False
Issue Business Process Framework 21.0 Addition
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Maturity 3
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Description: the maturity level of this element  (1-x integer)
Process Identifier 1.3.20.1
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TMFStatus Released
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Values: Released,Preliminary,Draft,Not Fully Developed,likelyToChange,likelyToBeDeprecated
Description: the TM Forum status
UID 03204
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Description: Unique Process ID
Property Value
isFinalSpecialization: 0