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CultureConnect

URN C25.0.786
Topics Culture Transformation, Diversity, equality & inclusion

Telco metamorphosis through culture change using AI & gamification as levers

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The transition from Telco to TechCo necessitates a profound shift from a network-centric to a customer-centric paradigm, driving fundamental changes in ecosystem partnerships, innovation at the edge, agile methodologies, and organizational culture. Traditional telco structures often resist these changes, impeding progress towards the TechCo vision, or in some cases, even causing regression. Readiness for the TechCo journey—assessed through a quantifiable readiness index—is frequently unclear, as telcos grapple with the duration, resource requirements, and their current position within this transformational trajectory. The CultureConnect Catalyst addresses these uncertainties by clearly identifying the starting point, highlighting critical gaps, and providing actionable tools to bridge these gaps. The Catalyst equips leadership with comprehensive strategies and data-driven insights to manage mindset shifts, talent cultivation, skills development, agile processes, controls, and transition management effectively, ultimately building sustainable, scalable transformation capabilities. Stream 1: Talent Hub Stream 1 drives innovation through advanced use of organizational data, AI, gamification, and immersive talent experiences. It addresses core talent management challenges faced by telcos, such as lengthy onboarding processes, critical skills gaps, siloed and target-driven cultures, under-prioritized career development, and ineffective retention strategies. By leveraging AI-driven matchmaking, Talent Hub provides personalized onboarding, ensuring seamless integration of new hires into organizational roles, significantly reducing onboarding durations and enhancing employee engagement from day one. The platform dynamically maps and analyzes skill gaps, offering targeted upskilling and reskilling programs that align continuously with evolving industry demands, supported by detailed professional-level talent profiling. Gamification strategies—including skill challenges, mentorship matchmaking, team-based problem-solving activities, and incentive-based reward systems—encourage cross-functional collaboration, breaking down silos, and promoting agile decision-making. Additionally, personalized career guidance, continuous professional development pathways, and proactive retention interventions are delivered through sophisticated AI analytics and predictive insights, resulting in improved talent retention and sustained employee motivation. The Talent Hub’s holistic and data-driven approach ensures the continuous alignment of the workforce with strategic business objectives, fostering an agile, future-ready organizational culture that can rapidly adapt and thrive in a dynamic industry landscape. Stream 2: Green Field – Minimum Viable Transformation (MVT) Stream 2 introduces a specialized form of Green Field transformation—Minimum Viable Transformation (MVT)—distinct from traditional big bang approaches. MVT emphasizes starting with agile, strategically positioned “Tiger Teams” and TechCo Exchange Teams. These specialized teams initially operate in an isolated yet collaborative “plant house” environment on “Earth,” designed to nurture agility and minimize resistance to cultural change. Over time, the matured, innovative culture and operational model are “transported” to become autonomous units, metaphorically establishing “colonies on Mars,” expanding revenue streams beyond traditional connectivity. The Catalyst uniquely leverages agile startup operating systems, originally designed as “food for cats,” such as EOS, Scaling Up, and the Mochary Method, effectively adapting them for larger-scale transformation (“feeding the tigers”). This strategic adaptation creates an “army of agile cats”—small, empowered teams networked together—embodying the three core laws of organizational agility: small, autonomous teams; interconnected networks of teams; and continuous value creation for customers. The Catalyst emphasizes immersive learning through a secondment-based TechCo Exchange Program. This aligns with the 10-20-70 learning model, particularly the critical 70% focused on workplace integration and experiential learning. Participants seconded to leading TechCos gain practical exposure and expertise, enabling them to lead Tiger Teams effectively upon their return, driving sustainable innovation and embedding agile competencies deeply into organizational culture. Supported by AI-driven talent management solutions and adhering to established standards like SFIA and TM Forum, the MVT approach ensures teams develop future-ready competencies essential for autonomous operations, continuous innovation, and sustainable long-term growth.

Resources

Introduction to the Culture Connect Catalyst Project

Introduction

Culture Connect Problem Statement & Solution Overview

The Telco-to-Techco Shift: Culture Connect and AI-Driven Evolution

Contact team

Email the members of the Catalyst team to request more details.

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Team members

Botswana Telecommunications Corporation logo
Champion
COVALENSE DIGITAL SOLUTIONS LLC logo
Enocta logo
Champion
Entel Chile logo
Champion
ETIYA logo
Hatif Libya Company logo
Champion
Huawei Technologies Co. Ltd logo
Makman Technology Consulting logo
Mascom Wireless logo
Champion
Mobile Telecommunications Limited logo
Champion
Mobitel (Pvt) Ltd logo
Champion
MTN South Africa logo
Champion
Sri Lanka Telecom PLC logo
Champion
The Gamification Company logo
Transform & Trust Advisory Ltd logo
Yemen Mobile logo
Champion

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