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All Moonshots

Growing B2B with autonomous agents

URN M25.0.797

Topics AI (Artificial Intelligence), B2B Services, Customer experience management

Transforming B2B sales with Autonomous Agents: enabling flexible quoting and commerce for mid-tier enterprise customers

Project companies

Serving mid-market B2B customers – enterprises with 50-1,000 employees – is a challenge for CSPs. Such customers demand the same level of flexibility and agility as large enterprises, but the approach taken with the largest customers – which often entail manual processes to create bespoke offers – cannot be profitably scaled. This situation only becomes more of a challenge as CSPs look to grow their presence in the B2B space, monetizing advanced network capabilities and bundling partner products and services in order to create tailored solutions for enterprises. The answer to this comes through a generative-AI enhanced lead-to-care process to pivot from a human-agent driven engagement to a customer led journey empowered by Generative AI. GAI agents will enable customers to find relevant products using semantic search, creating customized solutions that meet their specific business requirements, budgets and timelines. These GAI agents will be supported by catalog-driven CPQ, which will enable configuration and rules validation and support seamless end-to-end journeys.

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