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![]() Figure Sgt.05 - Party Segments : Class diagram
A PartyProfileSpec is a type of SegmentSpecification to specify rules for classifying Parties.
A PartyProfile is a type of Segment that classifies Party’s instances for which the CriterionCondition is “True” when it is built. A PartyProfile is the result of applying a PartyProfileType when a triggeringEvent occurs. The validity period is calculated according to the triggering event. A DemographicSegment is a type of PartyProfile where corresponding rules are based on feature or quality of the Party such as age, income, education, revenue, and so forth. A MarketSegment is a type of PartyProfile that groups Parties. MarketSegments are the target of MarketingCampaigns, ProductOfferings, product promotions, product placements, and product programs from both internal and external (Competitors, and other Suppliers) perspective. |