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Quality of Trust - Reduce Spam, Unleash Monetization

URN C24.5.740
Topics Customer lifecycle management

Empowering CSPs to combat fraud and ensure complete 'trust' by securely routing voice calls and SMSs, guaranteeing legitimacy for their subscribers.

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In today’s communication landscape, the proliferation of spam, fraud, and illegitimate calls and messages has become a significant pain point for both subscribers and Communication Service Providers (CSPs). This problem undermines user trust and diminishes the quality of service, making it critical for CSPs to ensure that only legitimate communications reach their subscribers. This Catalyst's proposed solution addresses this issue by establishing a robust trust factor between the calling and called parties. It enables CSPs to verify that calls and messages routed through their networks originate from legitimate sources, allowing them to offer a "Quality of Trust" (QoT) to their subscribers. Unlike existing fraud management solutions, our approach is unique in creating a trust mechanism that functions in real-time between both parties (A and B) during calls or SMS exchanges. This innovative focus on QoT shifts the responsibility to CSPs, ensuring their subscribers receive only genuine and verified communications. The solution leverages advanced technologies to screen calls and messages against trusted data sources, employing sophisticated algorithms to validate the legitimacy of each communication. This validation process builds confidence between subscribers and CSPs, providing assurance that they are receiving authenticated calls and SMS. The project also introduces a global blockchain network integrated with AI/ML algorithms to perform real-time communication scrubbing and validation. By defining key components and APIs for real-time screening, this solution addresses the growing problem of spam and fraud, delivering enhanced security and trust for all parties involved.

Resources

White Paper on Quality of Trust: https://www.tmforum.org/resources/technical-specification/ig1354-quality-of-trust-and-verify-caller-new-services-exploratory-whitepaper-v1-0-0/

QoT Progress

QoT Progress

Matchmaking Video

Team members

Accenture logo
Botswana Telecommunications Corporation logo
Champion
Econet Wireless Zimbabwe logo
Champion
IBM Corporation logo
Jio Platforms Limited logo
Champion
PricewaterhouseCoopers International Limited logo

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