In the market field, Huawei provides a home-oriented precision marketing solution through OSS and BSS data integration and AI modeling. This solution can accurately identify potential customers who have FTTR and package upgrade requirements and potential OTT customers. In addition, it can streamline home broadband and MBB data and perform convergent modeling, implementing FMC cross-sell precision marketing.
In the user experience field, to objectively evaluate user experience, Huawei couples the CEI standard and experience NPS based on AI technologies, and performs aggregation analysis on CEI indicators of the home, service, and network segments to implement poor-QoE demarcation and closed-loop management. In the passive optical network field, Huawei provides the digital fiber solution based on the digital twin technology, which visualizes the resources and quality of passive optical nodes, lines, and planes, greatly improving the investment efficiency.