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Empowering Enterprises: The CSP role in enhancing B2C experiences

URN C25.0.834
Topics B2B Services, Customer experience management, Open APIs

Bringing CSPs and Enterprise data together for true end-to-end, ML-enabled customer experience understanding and improvement

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This catalyst proposal benefits companies that run contact centers, and mobile service providers (MSP): The contact center (CC) ecosystem: Here, the constants are a consumer, a way for him to connect to the agent, a CC agent, and the product/service that the consumer cares about. The consumer connection is multi-channel but often involves a voice conversation with the CC agent. The business entities managing the connectivity to the agents can be the enterprise that offers the product/service, a business process outsourcer (BPO), a CCaaS (Contact Center as a Service), or a combination. But regardless of the ownership of the connectivity path, a common KPI is quality of experience for the consumer. If the quality of experience is poor, the risk of consumer churn from the company providing the product or service increases significantly. Today, the engineers in the contact center ecosystem have very limited visibility to a large contributor to quality of experience: the connectivity of the consumer in the mobile network. Without that visibility, the ability to understand full end to end customer experience and proactively mitigate consumer churn is degraded. The catalyst – by proposing a mechanism to make mobile call data available to participants in the contact center ecosystem – addresses a pain point of consumer churn risk MSPs: MSPs have a business imperative to sell 5G based services to large enterprises (e.g. 5G slicing, private 5G networks). If large enterprises have an unquantifiable perception that calls coming into their contact center are experiencing poor QoE due to the originating mobile network, the large enterprises will be hesitant to purchase 5G based services. The mobile service provider has a motivation to provide call data to show that calls from their network are not causing poor experience and that any poor experience calls are on competitor mobile networks.

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