Come meet us at the Moonshot area MC6! Communication Service Providers (CSPs) face a challenging landscape of stagnant revenues, rising costs, and customer churn. Differentiating in a crowded market while grappling with inflexible, siloed data systems is a constant struggle. Recognizing the transformative power of AI, we've embarked on a Moonshot Catalyst journey to address these pain points. Building on last year's success in hyper-personalization, which yielded an 18-24% churn reduction and a $1.89/month ARPU increase, we're now aiming for a bold 30% EBITDA increase. Our approach combines predictive, adaptive, and Generative AI (GenAI) into a comprehensive, governed, AI-powered "Genie" that spans all ODA domains within a CSP. The Genie's Three Core Capabilities: Multimodal AI: Enables the Genie to understand and respond to various data types, including text, images, and potentially even video, unlocking new possibilities for customer interaction and operational optimization. AI Automation: Optimizes existing processes by automating repetitive tasks, reducing errors, and freeing up human resources for higher-value activities. This directly addresses the productivity paradox, ensuring AI enhances rather than hinders efficiency. Modular Governance & Responsibility Framework: Ensures ethical and responsible AI use, fostering trust while maximizing the potential benefits. This framework is key to achieving a sustainable 130% ROI. How the Genie Drives Impact: The Genie operates within five revenue domains and five cost centers, leveraging an AIOPs orchestration framework to: Boost Revenue: Enhance cross-selling, upselling, and customer engagement through data-driven insights. Reduce Costs: Optimize processes and drive efficiency gains through AI automation. These combined effects create a powerful synergy to achieve the targeted 30% EBITDA increase. A Proven Solution A comprehensive AI Brain demo, using real CSP data, will showcase the Genie's ability to impact revenue generation, cost savings, and governance. Extrapolating these results across multiple domains demonstrates the path to achieving the 30% EBITDA goal over nine years. Technology Partnership The catalyst leverages cutting-edge technology from Google Cloud Platform (including Vertex AI and Gemini), Accenture's Customer Data Architecture, and Pega's AI-driven workflow management and real-time decisioning. This strategic partnership combines expertise in infrastructure, data, and AI-powered actions to create a best-in-class solution. Innovation and Openness Key innovations include real-time decision-making and multimodal GenAI capabilities that support global languages and dialects. Our commitment to Open Digital Architecture (ODA) principles ensures modularity, composability, and reusability, making this solution adaptable to any CSP's needs. The Path Forward This catalyst represents a paradigm shift for the industry, proving the value of AI-powered innovation and demonstrating a commercially viable framework for scalable and sustainable growth. By addressing today's challenges and embracing the future, CSPs are poised to redefine their role in the digital age