Customer Relationship Management::Enable Retention & Loyalty

MODA / Business Process Framework / Process / Customer Domain / Customer Relationship Management / Enable Retention & Loyalty

Project:

Enable Retention & Loyalty : Public <<TMF_Process>> eTOM Process

Created:	6/28/2022 5:24:33 PM
Modified:	1/16/2025 11:26:34 AM

Project:
Author:	TMF
Version:	24.0.0
Phase:	24.5.0
Status:	Team Approved
Complexity:	Easy
Difficulty:
Priority:
Multiplicity:
Advanced:
UUID:	{BA47B3D3-1637-4a5e-98DE-07318338F937}
Appears In:	Customer Relationship Management

Retention & Loyalty processes deal with all functionalities related to the retention of acquired customers, and the use of loyalty schemes in the potential acquisition of customers. They establish a complete understanding of the needs of the customer, a determination of the value of the customer to the enterprise, determination of opportunities and risks for specific customers, etc. These processes collect and analyze data from all enterprise and customer contact.<br/>

Associations To
Associations From
Tagged Values
Advanced

Element	Source Role	Target Role
«TMF_Domain» Customer Domain Domain «TMF_DomainAggregatesProcess»	Name:	Name:
Details:
«TMF_Vertical» Assurance Vertical «TMF_VerticalAggregatesProcess»	Name:	Name:
Details:
«TMF_Process» Customer Relationship Management eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:
«TMF_Vertical» Fulfillment Vertical «TMF_VerticalAggregatesProcess»	Name:	Name:
Details:
«TMF_Vertical» Billing Vertical «TMF_VerticalAggregatesProcess»	Name:	Name:
Details:

Element	Source Role	Target Role
«TMF_Process» Analyze & Manage Customer Risk eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:
«TMF_Process» Build Customer Insight eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:
«TMF_Process» Personalize Customer Profile for Retention & Loyalty eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:
«TMF_Process» Validate Customer Satisfaction eTOM Process «TMF_isComposedByProcess»	Name:	Name:
Details:

Tag	Value
BriefDescription	Manage all functionalities related to the retention of acquired customers, and the use of loyalty schemes in the potential acquisition of customers.
Details:
HierarchyLevel	3
Details: Description: the level of this object in the hierarchy (1-x integer)
Issue	Business Process Framework 13.0 Modification Business Process Framework 15.0 Modification Business Process Framework 15.5 Modification
Details:
Maturity	4
Details: Description: the maturity level of this element (1-x integer)
Original Process Identifier	1.1.1.16.1
Details:
Process Identifier	1.3.4.1
Details:
TMFStatus	Released
Details: Values: Released,Preliminary,Draft,Not Fully Developed,likelyToChange,likelyToBeDeprecated Description: the TM Forum status
UID	00015
Details: Description: Unique Process ID

Property	Value
isFinalSpecialization:	0