Figure P.04a1 - Market Sales Roles (Copy from MS.00)

The Market Sales Domain roles presently identified are:<br/><ul>
<li><b>MarketingCampaignRole</b>: A MarketingCampaignRole is a type of PartyRole involved in OperationalMarketingCampaigns and/or in MarketingCampaigns such as MarketingManager and MarketingOperator.</li><li><b>MarketingManager</b>: Agreed & done: A MarketingManager is a role played by a Party. A MarketingManager is responsible for the Marketing management process. It is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segment.</li><li><b>MarketingOperator</b>: The marketing campaign Operator is responsible for executing the campaign. He executes and tracks communication interactions with Parties using Media or communicationModes.</li><li><b>MarketingDesigner</b>: The marketing campaign Designer is responsible for the set-up of the campaign. He generates the target list and produces the campaign follow-up reports. He is in charge to monitor the campaign management performance in real time as the campaign is being executed and to propose corrective actions if necessary.</li><li><b>SalesAgent</b>: A SalesAgent is a role played by a Party. A SalesAgent is responsible for selling the Service Provider’s <font color="#29313b">ProductOfferingSpecifications </font>to wholesale and / or retail customers.</li><li><b>Competitor</b>: A Party playing a PartyRole that offers <font color="#29313b">ProductOfferingSpecifications </font>similar to the enterprise's <font color="#29313b">ProductOfferingSpecifications </font>in a MarketSegment.</li></ul>
<ul>
<li><b>Prospect</b>: A Prospect is a type of PartyRole played by a Party specifying the Party is a potential buyer of Products from the Service Provider. A Party playing a SalesLead role may play later several other PartyRoles such as Prospect and eventually Customer. The Party playing a SalesLead might be a Customer for some offers or not. Businesses gain access to sales leads through advertising, trade shows, direct mailings, third parties, and other marketing efforts.</li></ul><p/>